Wisconsin Logic Model Course refers to Montague’s Use of Reach in the Context of Results Logic
For a discussion of reach and its place in results logic in the internationally renowned Wisconsin logic Model course go to: http://www.uwex.edu/ces/lmcourse/interface/coop_M1_Overview.htm
See Section 1, page 7 audio transcript describing some of the unique elements of the Wisconsin logic model.
The audio transcript reads:
This model includes a specific focus on participation or reach. Participation was part of the Bennett hierarchy of program effectiveness; reach is a concept that Montague (1997, 1994) uses in discussing the 3 Rs of performance: resources, reach, results; which is also discussed in Mc Laughlin and Jordan’s article on logic models (1999). This aspect is critical in effective educational and outreach programming – this is who we target. Good program design depends upon a clear articulation and understanding of the target audience. Activities are designed based on audience characteristics and expected outcomes flow from those participants/audiences. This is part of the program theory – how the program works. Also, a focus on participation helps us be accountable for the effective and efficient use of resources. We often must track and report participation data. Who are we working with and how many? We are accountable for working with diverse audiences. Thus, in the logic model that we use in this module, we make participation very explicit – who we target, who we reach and as a result, what outcomes can be expected or are achieved.